Tiktok has become a powerful marketing tool for businesses looking to engage with their audience. in order to maximize your tiktok marketing strategy, it’s important to use the most effective marketing products available. here are the top 7 marketing products for tiktok businesses in 2024:
Using these marketing products can help your TikTok business grow and reach a wider audience. Whether you’re looking to partner with influencers, run ad campaigns, or create engaging videos, there’s a product out there for your needs.
Looking for more information on TikTok marketing? Check out our TikTok Marketing Guide.
Table of Contents
TikTok Ads vs Hype Auditor Which is Right for Your Business :
The Basics of TikTok Ads
TikTok Ads is the official advertising platform of TikTok, providing various advertising formats such as in-feed ads, branded effects, and sponsored hashtags. It allows businesses to create custom target audiences based on demographics, interests, and behaviors and set campaign budgets and bid strategies accordingly. TikTok Ads also offers detailed analytics and reporting to help businesses track their campaign performance and optimize their ad spend.
The Basics of Hype Auditor
Hype Auditor is an influencer marketing platform that helps businesses find the right influencers for their brand and measure the authenticity and effectiveness of their influencer marketing campaigns. It offers a comprehensive database of more than 12 million influencers across major social media platforms, including TikTok. Businesses can use Hype Auditor to search for influencers based on various criteria such as location, niche, engagement rate, and audience demographics. Hype Auditor also offers an AI-driven fraud detection system that analyzes influencers’ followers and engagement to identify fake accounts and bots.
TikTok Ads vs Hype Auditor
Now that we’ve covered the basics of TikTok Ads and Hype Auditor let’s compare them on various aspects.
Objective
- TikTok Ads: To help businesses reach a wider audience and promote their products or services.
- Hype Auditor: To help businesses find authentic influencers and measure the effectiveness of their influencer marketing campaigns.
Target Audience
- TikTok Ads: Offers a range of targeting options based on demographics, interests, and behaviors.
- Hype Auditor: Offers a database of more than 12 million influencers across various social media platforms, including TikTok, with detailed audience demographics and engagement data.
Campaign Format
- TikTok Ads: Offers various ad formats such as in-feed ads, branded effects, and sponsored hashtags.
- Hype Auditor: Allows businesses to run influencer marketing campaigns with different types of collaborations such as sponsored posts, product reviews, and giveaways.
Budget and Pricing
- TikTok Ads: Has a minimum campaign budget of $500 and provides a range of pricing models such as cost per impression (CPM), cost per click (CPC), and cost per action (CPA).
- Hype Auditor: Offers different pricing plans based on the number of influencers and campaigns businesses want to run.
Measurement and Analytics
- TikTok Ads: Provides detailed analytics and reporting on various metrics such as impressions, clicks, and conversions.
- Hype Auditor: Measures the authenticity and effectiveness of influencer marketing campaigns through various metrics such as engagement rate, audience demographics, and fake follower ratio.
TikTok Ads and Hype Auditor both offer unique benefits and advantages to businesses looking to expand their reach on TikTok. While TikTok Ads is ideal for businesses looking to run their own advertising campaigns and reach a wider audience, Hype Auditor is perfect for those who want to work with authentic influencers and measure the effectiveness of their marketing campaigns. Ultimately, the right choice depends on the specific goals and needs of each business.
Influencer Marketing on TikTok Tips and Best Practices :
Tip #1: Understand Your Target Audience
Before you start your influencer marketing strategy, you need to have a good understanding of your target audience and what they like. TikTok has a diverse demographic, and your content needs to resonate with your target audience. You can use TikTok analytics to understand your audience better.
Tip #2: Collaborate With Relevant Influencers
Collaborating with TikTok influencers is an effective way to reach your target audience. However, you need to collaborate with relevant influencers who align with your brand values and niche. Research influencers with a high engagement rate and who create content in your niche.
Tip #3: Create Engaging Content
In order to increase engagement, your content should be engaging and visually appealing. Leverage the creativity of TikTok to create content that is unique and different from your competitors. You can include trending music, hashtags, and challenges to make your content more engaging.
Tip #4: Use Hashtags Strategically
Hashtags are a crucial part of TikTok’s discovery algorithm. You need to use relevant hashtags to increase the reach of your content and appear on the “For You” page. Use the most popular hashtags in your niche, along with some unique hashtags to increase visibility.
Tip #5: Encourage User-generated Content
User-generated content is an effective way to increase brand awareness, engagement, and build a community on TikTok. You can encourage your followers to create user-generated content through branded hashtags, challenges, and giveaways.
Tip #6: Measure Your Results
Measuring your results is essential to understand what is working and what’s not. You can track your performance using TikTok analytics, which provides valuable insights like views, engagement rate, and impressions. You can use this data to optimize your future content and make data-driven decisions.
influencer marketing on TikTok can be a game-changer for your brand if done right. By understanding your target audience, collaborating with relevant influencers, creating engaging content, using hashtags strategically, encouraging user-generated content, and measuring your results, you can create an effective TikTok marketing strategy that resonates with your audience.
Using Animoto for Your TikTok Video Marketing :
What is Animoto?
Animoto is a powerful video creation tool that allows users to create professional-looking videos with ease. With Animoto, you can add your own text, photos, and video footage to create a unique video that captures the attention of your target audience.
Learn more about Animoto here.
Why Use Animoto for TikTok Marketing?
There are several reasons why Animoto is the perfect tool for TikTok marketing. Firstly, it is incredibly user-friendly, so even those with minimal video editing experience can create professional-looking content. Secondly, Animoto offers a wide range of templates and customization options to help you create videos that align with your brand’s style and voice. Finally, Animoto allows you to create videos quickly, which is essential on TikTok where there is a constant stream of new content.
Read more about TikTok marketing for businesses here.
How to Use Animoto for TikTok Marketing
Using Animoto for TikTok marketing is straightforward. First, you need to sign up for an Animoto account. Once you have created an account, you can choose from a range of templates or start from scratch. Next, add your text, photos, and video footage to the template or editor. Finally, export your video and upload it to TikTok. It’s that simple!
Discover more ways to use Animoto in your marketing here.
The Benefits of Using Animoto for TikTok Marketing
One of the biggest benefits of using Animoto for TikTok marketing is the level of customization it offers. You can choose from a wide range of templates or start from scratch and create videos that align with your brand’s voice and style. Additionally, Animoto is incredibly user-friendly, so you can create professional-looking videos even if you have little to no video editing experience. Finally, Animoto allows you to create videos quickly, which is essential on TikTok where content is quickly consumed and forgotten.
Learn how to create a TikTok business account here.
If you’re looking to take your TikTok marketing efforts to the next level, Animoto is the perfect tool for the job. With its user-friendly interface, customization options, and quick video creation capabilities, Animoto can help you create engaging, professional-looking videos that capture the attention of your target audience.
Maximizing Your TikTok Campaign with Invideo :
Create eye-catching videos with InVideo
TikTok is all about visual content. You need to grab the attention of your audience in the first few seconds, or they’ll scroll right past your video. InVideo is a powerful video creation tool that can help you create professional-looking videos in minutes. With its easy-to-use interface, you can add text, images, graphics, and animations to your video, making it stand out from the crowd.
Use trending hashtags and challenges
Hashtags and challenges are an essential part of TikTok culture. By using trending hashtags and challenges in your videos, you can increase your visibility and reach a wider audience. InVideo has a huge library of trending hashtags and challenges that you can use in your videos to make them more relevant and engaging.
Explore trending hashtags on TikTok
Add music to your videos
Music is another essential element of TikTok videos. It can set the tone and mood of your video and make it more memorable. InVideo has a vast library of royalty-free music that you can use in your videos without any copyright issues. You can also add your own music to your videos to make them more personalized.
Find royalty-free music on Epidemic Sound
Edit and enhance your videos
Editing is a crucial part of the video creation process. InVideo offers a range of editing tools that can help you enhance your videos and make them more engaging. You can trim, crop, add filters, and adjust the colors of your videos to make them look more polished.
Learn more about InVideo’s editing tools
Analyze your performance with InVideo’s analytics
Measuring your performance is essential to any marketing campaign. InVideo offers a range of analytics tools that can help you track your video’s performance on TikTok. You can analyze the number of views, likes, shares, and comments on your videos and use this data to optimize your future content.
Discover InVideo’s analytics tools
TikTok presents a tremendous opportunity for businesses to engage with their audiences and build their brand. With InVideo by your side, you can create eye-catching videos, use trending hashtags and challenges, add music, edit and enhance your videos, and analyze your performance to optimize your future content. So what are you waiting for? Sign up for InVideo today and maximize your TikTok campaign!
Leveraging TikTok Live for Your Business :
Showcase your products services
With TikTok Live, you can showcase your products/services to your audience in real-time, highlighting their features and benefits. This can help you reach a wider audience and give them a better understanding of what your business offers. Plus, it gives your audience an opportunity to ask questions about your products/services, allowing you to engage with them directly.
Provide behind-the-scenes access
Behind-the-scenes content is always popular among social media users, and TikTok Live is no exception. Give your audience a sneak peek into your business’ daily operations, or show them how your products are made. This will give them a better understanding of your business and make it more relatable to them.
Conduct live Q A sessions
Engaging with your audience is a great way to build lasting relationships and TikTok Live is the perfect platform for it. Conducting live Q&A sessions will allow your audience to ask questions about your business, products, or services, and get immediate answers. This can help you build credibility and trust with your audience, which can lead to increased sales and brand loyalty.
Collaborate with influencers
Collaborating with influencers can help you reach a wider audience and gain credibility among your target market. With TikTok Live, you can collaborate with influencers in real-time and create engaging content that will resonate with their followers. This can help you tap into new markets and increase your brand awareness.
Promote your events
If you’re hosting an event or launching a new product, TikTok Live can be a great platform to promote it. You can create a buzz around your event by providing sneak peeks and exclusive content to your audience, or conduct a live launch to showcase your new product/service. This will create excitement among your followers and increase their engagement with your brand.
TikTok Live presents a unique opportunity for businesses to engage with their audience in real-time and build lasting relationships. By showcasing your products/services, providing behind-the-scenes access, conducting live Q&A sessions, collaborating with influencers, and promoting your events, you can create engaging content that will resonate with your target market and increase your brand awareness. So, go ahead and leverage TikTok Live for your business today!
Legal Compliance Using Lumanu for TikTok influencer campaigns :
What is Lumanu?
Lumanu is an influencer marketing platform that enables brands and influencers to collaborate and ensures legal compliance throughout the influencer marketing campaign. Lumanu provides brands with a dashboard where they can manage and monitor their influencer campaigns seamlessly. The platform also ensures that influencers disclose sponsored content and adheres to the FTC guidelines.
How Lumanu Ensures Legal Compliance
Lumanu provides brands and influencers with the necessary tools to comply with the FTC guidelines. The platform enables influencers to disclose sponsored content using the #ad or #sponsored hashtags, which are recommended by the FTC. Lumanu also provides a feature that allows brands to approve content before it’s shared on TikTok, ensuring that any claims made in the content are correct and compliant with FTC guidelines.
Benefits of Using Lumanu for Legal Compliance
Using Lumanu for TikTok influencer campaigns ensures legal compliance and prevents potential legal issues. Additionally, the platform enables brands to streamline their influencer marketing process and collaborate with influencers seamlessly. Lumanu also offers advanced insights that enable brands to track and analyze their influencer campaigns, including engagement rates, impressions, and reach.
Legal compliance is crucial for influencer marketing campaigns, and failure to comply with legal regulations can lead to legal issues and tarnish a brand’s reputation. Using Lumanu for TikTok influencer campaigns ensures legal compliance and streamlines the influencer marketing process for brands and influencers. With Lumanu, brands can collaborate with influencers seamlessly, monitor their campaigns, and gain valuable insights.
